The development of digital marketing is inseparable from technology development
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Why Digital marketing?
Digital marketing allows you to reach a much larger audience than traditional marketing methods. Using traditional methods such as billboards, magazines or flyers, you have a very limited control over who actually sees your advertisements. With digital marketing methods, you are able to identify and target specific audiences. With targeting features, you can specify the age, gender, location, interests and more of your audience to reach those who are the most likely to purchase your products or services.
In addition to this, digital marketing is much more measurable which is easily one of the biggest benefits. If you were to place an advertisement in a magazine, there is no way to tell how many people actually noticed the ad or how much business came from it. With digital marketing and by using analytical softwares, you can see every bit of information that could possibly matter to your marketing campaign. Metrics are available on everything, including but not limited to impressions, views, clicks, pages visited, time spent on page, device used, and where the user came from. Digital marketing makes it easy to determine the ROI of your marketing strategies.
Tactics may include:
- Search engine optimization (SEO)
- Social media marketing
- Video marketing
- Email marketing
- Website marketing
- Paid search/contextual advertising
New non-linear marketing approach
Nonlinear marketing is a type of interactive marketing that allows the brand to become a part of the customer’s life. Both the brand and the customer are able to interact with one another and become participants in the other’s existence. It is a long-term and relationship-based strategy that will over time build confidence and trust in the customer’s idea of the brand.
Nonlinear marketing is frequently becoming the chosen marketing technique because it is proven to be more effective and more tolerable. Linear marketing, using traditional channels of delivery and mainly time-based audiovisual presentations tend to be more disruptive and intrusive. People in general do not like being marketed to and they want to feel as if they have choices. Nonlinear marketing reduces the disruptiveness, allowing the marketing techniques to become more inviting while seamlessly becoming a part of the consumer’s daily life. Consumers will build longer-lasting relationships with the brand and are more likely to become loyal, long-term customers.
Brand awareness is the degree of recognition and familiarity of a product based on its brand name. Brand awareness is a key component of marketing and is an extremely powerful strategy. In fact, building brand awareness can be one of the most beneficial and important steps you can take as it sets your company’s foundation and casts a wide net of potential customers.
When an audience is familiar with your brand, they grow comfortable with it and acquire trust in the brand. This makes consumers much more likely to pick your brand over a competitor when looking to make a purchase. Being “top-of-mind” in your industry is a huge advantage. Increased brand awareness will grow brand equity, customer loyalty and sales.
Online methods used to build brand awareness
Search engine optimization (SEO)
Search engine optimization techniques can greatly boost your brand awareness by improving your overall visibility, increasing your traffic, and gaining credibility in your brand.
Search engine marketing (SEM)
SEM is also widely known as PPC, or pay-per-click. Search engine advertising is the most frequently used and has shown to increase brand awareness by largely increasing visibility.
Social media marketing
Building brand awareness is listed as the number one goal of 70% of social media marketers. Media platforms such as Facebook, Instagram, Twitter and YouTube are most commonly used by marketers for this purpose.
Content marketing is a strategy that uses high quality content such as videos, blogs, articles, and podcasts to engage and retain an audience. Publishing informative content will establish expertise and increase familiarity.
How to improve your sales?
Namecast will carry out a complete audit of your website, research your direct competitors and main search engine keywords to create a personalized and tailored digital marketing strategy that is guaranteed to improve your online results.