Good Re-marketing / Google

How Does Google Remarketing Work?

Google Ads remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more.

What Is Remarketing?

If you already advertise on Google, all you need to do is add a piece of Google remarketing code, also known as a tag or pixel, to your website so that visitors can get added to your remarketing audiences through browser cookies. You can customize the code for different pages to correspond to more defined categories.

For example, let’s say you operate an e-commerce business that sells kitchen supples. You might create a “toaster” remarketing audience based on people who visit the pages of your site where you sell toasters. That way, you can show these specific visitors highly targeted display ads that market your toasters. You already know they are in-market for toasters, and now you can draw them back, perhaps with a special offer like “free shipping.”

The Advantages of Google Ad Retargeting

Google ad retargeting is powerful online marketing technique because it allows you to stay connected with your target audience, even after they leave your site.

By presenting your display remarketing banner ads to visitors even as they browse other parts of the web, you are gaining brand exposure and becoming more recognizable to your target audience, raising trust and making them more likely to purchase from you.

You’ll see even better conversion rates when you start to combine remarketing campaigns with additional targeting methods, such as targeting by demographics and dynamically targeting individuals with products they viewed on your site.

Google Ads Remarketing

When you remarket on the Google Display Network, you have the option of creating display ads that incorporate text, images, videos, or rich media.

WordStream offers tools that dynamically scan your website for copy and images, then automatically build great-looking display ads to use in your remarketing campaigns.

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